Selling education through “culture” : responses to the market by new, non-government schools

English, Rebecca M. (2009) Selling education through “culture” : responses to the market by new, non-government schools. The Australian Educational Researcher, 36(1), pp. 89-104.

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The move to a market model of schooling has seen a radical restructuring of the ways schooling is “done” in recent times in Western countries. Although there has been a great deal of work to examine the effects of a market model on local school management (LSM), teachers’ work and university systems, relatively little has been done to examine its effect on parents’ choice of school in the non-government sector in Australia. This study examines the reasons parents give for choosing a non-government school in the outer suburbs of one large city in Australia. Drawing on the work of Bourdieu specifically his ideas on “cultural capital” (1977), this study revealed that parents were choosing the non-government school over the government school to ensure that their children would be provided, through the school’s emphasis on cultural capital, access to a perceived “better life” thus enhancing the potential to facilitate “extraordinary children”, one of the school’s marketing claims.

Impact and interest:

3 citations in Scopus
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2 citations in Web of Science®

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ID Code: 30099
Item Type: Journal Article
Refereed: Yes
Additional Information: The contents of this journal can be freely accessed via the journal website
Additional URLs:
Keywords: parental choice, secondary education, cultural capital, non-government schools, marketisation
ISSN: 0311-6999
Subjects: Australian and New Zealand Standard Research Classification > EDUCATION (130000) > SPECIALIST STUDIES IN EDUCATION (130300) > Educational Administration Management and Leadership (130304)
Divisions: Current > QUT Faculties and Divisions > Faculty of Education
Past > Schools > School of Cultural & Language Studies in Education
Copyright Owner: Copyright 2009 Australian Association for Research in Education
Deposited On: 29 Jan 2010 01:53
Last Modified: 29 Feb 2012 14:06

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