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A methodological approach to visceral hedonic rhetoric

Wrigley, Cara, Popovic, Vesna, & Chamorro-Koc, Marianella (2009) A methodological approach to visceral hedonic rhetoric. In Proceedings of the International Association of Societies of Design Research Conference 2009, The International Association of Societies of Design Research, COEX, Seoul, pp. 1-11.

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Abstract

One of the most important tasks as an industrial designer is to evoke specific affective responses via the creation of their designed products. This paper describes an investigation of visceral hedonic rhetoric through the study of interactive products. This research lays the foundation for this work by discussing the scope, significance and limitations of currently available research in the areas of visceral design, consumer hedonics and product rhetoric. Understanding why consumers respond to certain visceral hedonic rhetoric stimulus and what those stimuli are will provide further understanding into the field of emotional design. The study examines visceral hedonic responses given by consumers to three interactive products including mobile telephones, USB memory sticks and MP3 players. The methods used in this study will be discussed in further detail in this paper.

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ID Code: 30221
Item Type: Conference Paper
Keywords: Interactive Products, Emotional Design, Visceral Design, Hedonics, Product Rhetoric
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Industrial Design (120305)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Digital and Interaction Design (120304)
Divisions: Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Past > Schools > School of Design
Copyright Owner: Copyright 2009 [please consult the authors]
Deposited On: 25 Mar 2010 09:41
Last Modified: 01 Mar 2012 00:05

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