The need for a shared approach to advertising education : the role of academic associations
Kerr, Gayle F., Chan, Kara, Fullerton, Jami, Proud, William, & Rose, Patricia B. (2009) The need for a shared approach to advertising education : the role of academic associations. In 2009 American Academy of Advertising Asia-Pacific Conference, 27-30 May 2009, Beijing.
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| ID Code: | 30245 |
|---|---|
| Item Type: | Conference Paper |
| Keywords: | Advertising Education, Advertising Associations, Advertising Industry |
| Subjects: | Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502) |
| Divisions: | Current > QUT Faculties and Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
| Copyright Owner: | Copyright 2009 [please consult the authors] |
| Deposited On: | 04 Feb 2010 15:57 |
| Last Modified: | 11 Aug 2011 03:09 |
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