The need for a shared approach to advertising education : the role of academic associations
Kerr, Gayle F., Chan, Kara , Fullerton, Jami , Proud, William, & Rose, Patricia B. (2009) The need for a shared approach to advertising education : the role of academic associations. In 2009 American Academy of Advertising Asia-Pacific Conference, 27-30 May 2009, Beijing.
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|Item Type:||Conference Paper|
|Keywords:||Advertising Education, Advertising Associations, Advertising Industry|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2009 [please consult the authors]|
|Deposited On:||04 Feb 2010 15:57|
|Last Modified:||11 Aug 2011 03:09|
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