Australia's brand equity as a tourism destination for Latin American consumers
Bianchi, Constanza & Pike, Steven D. (2009) Australia's brand equity as a tourism destination for Latin American consumers. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, ANZMAC, Crown Promenade, Melbourne, Victoria.
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|Item Type:||Conference Paper|
|Keywords:||Destination, Branding, Brand Equity, Chile, Tourists|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600) > Tourism Marketing (150604)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2009 [please consult the authors]|
|Deposited On:||05 Feb 2010 08:26|
|Last Modified:||05 Jan 2011 23:56|
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