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Australia's brand equity as a tourism destination for Latin American consumers

Bianchi, Constanza & Pike, Steven D. (2009) Australia's brand equity as a tourism destination for Latin American consumers. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, ANZMAC, Crown Promenade, Melbourne, Victoria.

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ID Code: 30247
Item Type: Conference Paper
Additional URLs:
Keywords: Destination, Branding, Brand Equity, Chile, Tourists
ISBN: 1863081585
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600) > Tourism Marketing (150604)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2009 [please consult the authors]
Deposited On: 05 Feb 2010 08:26
Last Modified: 05 Jan 2011 23:56

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