Unsworth, Kerrie L. (2001) Unpacking creativity. Academy of Management Review, 26(2), pp. 286-297.
Creativity research has a long and illustrious history, yet the assumptions on which it is based have not been questioned. Most research assumes that creativity is a unitary construct, hindering a fuller understanding of the phenomenon. The present paper argued against homogeneity through the development of a matrix of four creativity types: responsive, expected, contributory and proactive. Implications include highlighting an imbalance in research, differences in processes and predictors for the various types and a new consideration of methodologies.
Reviewed in Harvard Management Update, 6(6), 12.
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|Item Type:||Journal Article|
|Additional Information:||Self-archiving of the author-version is not yet supported by this publisher.
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|Keywords:||Creativity, innovation, creativity types|
|Subjects:||Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Industrial and Organisational Psychology (170107)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Human Resources Management (150305)
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2001 Academy of Management|
|Deposited On:||06 Jan 2006 00:00|
|Last Modified:||10 Aug 2011 18:00|
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