Unsworth, Kerrie L. (2001) Unpacking creativity. Academy of Management Review, 26(2), pp. 286-297.
Creativity research has a long and illustrious history, yet the assumptions on which it is based have not been questioned. Most research assumes that creativity is a unitary construct, hindering a fuller understanding of the phenomenon. The present paper argued against homogeneity through the development of a matrix of four creativity types: responsive, expected, contributory and proactive. Implications include highlighting an imbalance in research, differences in processes and predictors for the various types and a new consideration of methodologies.
Reviewed in Harvard Management Update, 6(6), 12.
Impact and interest:
Citation counts are sourced monthly from and citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
|Item Type:||Journal Article|
|Additional Information:||Self-archiving of the author-version is not yet supported by this publisher. For more information, please refer to the journal’s website (see link) or contact the author. Author contact details: firstname.lastname@example.org|
|Keywords:||Creativity, innovation, creativity types|
|Subjects:||Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Industrial and Organisational Psychology (170107)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Human Resources Management (150305)
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2001 Academy of Management|
|Deposited On:||06 Jan 2006|
|Last Modified:||10 Aug 2011 18:00|
Repository Staff Only: item control page