On-line consumer empowerment and the advertising self-regulation process

Waller, David, Mortimer, Kathy, Dickinson, Sonia, & Kerr, Gayle (2009) On-line consumer empowerment and the advertising self-regulation process. In Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference, Beijing, China.

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ID Code: 30287
Item Type: Conference Paper
Refereed: Yes
Keywords: Advertising Self Regulation, Consumer Empowerment, Blogs , Australia
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2009 Please consult the authors.
Deposited On: 08 Feb 2010 05:51
Last Modified: 10 Aug 2011 18:09

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