On-line consumer empowerment and the advertising self-regulation process
Waller, David, Mortimer, Kathy, Dickinson, Sonia, & Kerr, Gayle (2009) On-line consumer empowerment and the advertising self-regulation process. In Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference, Beijing, China.
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|Item Type:||Conference Paper|
|Keywords:||Advertising Self Regulation, Consumer Empowerment, Blogs , Australia|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2009 Please consult the authors.|
|Deposited On:||08 Feb 2010 05:51|
|Last Modified:||10 Aug 2011 18:09|
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