Recruiting local public relations professionals for global relations practice : a comparative analysis between Australian and Indian public relations recruitment advertisements
Bartlett, Jennifer L. & Gupta, Chandni (2009) Recruiting local public relations professionals for global relations practice : a comparative analysis between Australian and Indian public relations recruitment advertisements. PRism, 6(2), pp. 1-13.
![[img]](http://eprints.qut.edu.au/style/images/fileicons/application_pdf.png)
Abstract
The aim of this exploratory study was to gain an insight into Asian and Western public relations practices by investigating them through job advertisements and thus reflecting on what organisations expect from the public relations professionals. Grunig's (1984) four models of public relations and the concept of relationships management were used as the foundation for this study. Australia was used to represent the Western region and India was used to represent the Asian region. Sample sets of public relations recruitment advertisements from both countries were examined against Grunig's one-way communication, two-way communication and relationship management attributes.
Citations:
Citation countsare sourced monthly from Scopus and Web of Science citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science generally from 1980 onwards.
Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.
Full-text downloads:
Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
| ID Code: | 30378 |
|---|---|
| Item Type: | Journal Article |
| Additional Information: | The contents of this journal can be freely accessed via the journal's website (see Official URL) |
| Additional URLs: | |
| Keywords: | Public Relations, Professions, Australia, India |
| ISSN: | 1448-4404 |
| Subjects: | Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502) |
| Divisions: | Current > QUT Faculties and Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
| Copyright Owner: | Copyright 2009 Bond University |
| Deposited On: | 12 Feb 2010 07:42 |
| Last Modified: | 01 Mar 2012 00:06 |
Export: EndNote | Dublin Core | BibTeX
Repository Staff Only: item control page