An investigation of consumer acceptance of M-Banking in Australia
Drennan, Judy & Wessels, Lisa (2009) An investigation of consumer acceptance of M-Banking in Australia. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009 : Sustainable Management and Marketing, Monash University, Melbourne, Victoria.
Mobile phone banking (M-Banking) adoption around the world has been slow, and this has been perpetuated by the limited research that has been undertaken in the area. To address this gap, the study developed a model of antecedents to consumers' intention to sue M-Banking using attitudinal theory as a framework. To test the model, a quantitative web-based survey was undertaken with 314 respondents. The findings show that perceived usefulness, compatibility, perceived risk, perceived cost and attitude are primary determinants of consumer acceptance of M-Banking in an Australian context, The research contributes to an enhanced understanding of the multiple antecedents beliefs to customer attitudes and usage intentions that must be considered when introducing technology into the service encounter.
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|Item Type:||Conference Paper|
|Additional Information:||The contents of the proceedings can be freely accessed via the conference website (see Official URL).|
|Keywords:||Mobile Phone Banking, Technology Acceptance, Consumer Behaviour, Attitudinal Theory|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2009 [please consult the authors]|
|Deposited On:||12 Feb 2010 08:09|
|Last Modified:||05 Jan 2011 23:56|
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