User-generated content and the future of public broadcasting : a case study of the special broadcasting service
Lenffer, Heidi Anna-Maria (2008) User-generated content and the future of public broadcasting : a case study of the special broadcasting service. Masters by Research thesis, Queensland University of Technology.
This thesis presents a case study of the Special Broadcasting Service documenting the broadcasting challenges posed by user-generated content initiatives and the work-place approach to strategies for participation. Using the action research method, the project findings reveal that limitations to resources and funding determined the scope for innovation and that the practice of executive editorial control over content was considered fundamental to fulfilling the responsibilities of the public service mandate. Media workers were overwhelmingly positive about the enhanced productive capabilities of the audience and willing to facilitate moderated interactions, however the effectiveness of these initiatives differed according to the level of skills required. This thesis demonstrates how participatory initiatives can enhance aspects of the public service remit relating to cultural diversity, the servicing of niche interests, and broader social representation, and help reinvigorate the relevance of public service broadcasting in the digitalised media sphere.
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|Item Type:||QUT Thesis (Masters by Research)|
|Supervisor:||Flew, Terry& Mcclean, Georgina|
|Keywords:||action research, cultural diversity, editorial mandate, media democratisation, mediated public sphere, moderation, news agenda-setting, participatory movement, public broadcasting, public service media, user-generated content, work-place practices|
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty|
|Institution:||Queensland University of Technology|
|Deposited On:||12 Feb 2010 15:14|
|Last Modified:||29 Oct 2011 05:55|
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