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Service staff attitudes, organisational practices and performance drivers

Beatson, Amanda T., Gudergan, Siegfroed, & Lings, Ian (2008) Service staff attitudes, organisational practices and performance drivers. Journal of Management and Organization, 14(2), pp. 168-179.

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Abstract

We provide conceptual and empirical insights elucidating how organizational practices influence service staff attitudes and behaviors and how the latter set affects organizational performance drivers. Our analyses suggest that service organizations can enhance their performance by putting in place strategies and practices that strengthen the service-oriented behaviors of their employees and reduce their intentions to leave the organization. Improved performance is accomplished through both the delivery of high quality services (enhancing organizational effectiveness) and the maintenance of frontline staff(increasing organizational efficiency). Specifically, service-oriented business strategies in the form of organizational-level service orientation and practices in the form of training directly influence the manifest service-oriented behaviors of staff. Training also indirectly affects the intention of frontline staff to leave the organization; it increases job satisfaction, which, in turn has an impact on affective commitment. Both affective and instrumental commitment were hypothesized to reduce the intentions of frontline staff to leave the organization, however only affective commitment had a significant effect.

Impact and interest:

10 citations in Scopus
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9 citations in Web of Science®

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300 since deposited on 12 Feb 2010
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ID Code: 30831
Item Type: Journal Article
Keywords: Research paper; service training; service orientation; staff attitudes and behaviours; organisational performance drivers
ISSN: 1833-3672
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2008 eContent Management
Deposited On: 12 Feb 2010 22:48
Last Modified: 14 Aug 2012 17:31

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