QUT ePrints

Why new business development projects fail : coping with the differences of technological versus market knowledge

Burgers, J Henri, Van den Bosch, Frans, & Volberda, Henk (2008) Why new business development projects fail : coping with the differences of technological versus market knowledge. Long Range Planning, 41(1), pp. 55-73.

View at publisher

Abstract

Managing through projects has become important for generating new knowledge to cope with technological and market discontinuities. This paper examines how the fit between the creation of technological and market knowledge and important project management characteristics, i.e. project autonomy and completion criteria, influences the success of new business development (NBD) projects. In-depth longitudinal case research on NBD projects commercialised from 1993 to 2003 in the consumer electronics industry highlights that project management characteristics focusing only on the creation of technological knowledge contributed to the failure of those NBD projects that required new market knowledge as well. The findings indicate that senior management support and engaging in an alliance with partners possessing complementary market knowledge can offset this misalignment of the organisation of NBD projects.

Impact and interest:

25 citations in Scopus
Search Google Scholar™
19 citations in Web of Science®

Citation countsare sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

ID Code: 31044
Item Type: Journal Article
DOI: 10.1016/j.lrp.2007.10.003
ISSN: 0024-6301
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
Copyright Owner: Elsevier
Deposited On: 24 Feb 2010 08:17
Last Modified: 29 Feb 2012 23:54

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page