Why new business development projects fail : coping with the differences of technological versus market knowledge

Burgers, J Henri, Van den Bosch, Frans, & Volberda, Henk (2008) Why new business development projects fail : coping with the differences of technological versus market knowledge. Long Range Planning, 41(1), pp. 55-73.

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Managing through projects has become important for generating new knowledge to cope with technological and market discontinuities. This paper examines how the fit between the creation of technological and market knowledge and important project management characteristics, i.e. project autonomy and completion criteria, influences the success of new business development (NBD) projects. In-depth longitudinal case research on NBD projects commercialised from 1993 to 2003 in the consumer electronics industry highlights that project management characteristics focusing only on the creation of technological knowledge contributed to the failure of those NBD projects that required new market knowledge as well. The findings indicate that senior management support and engaging in an alliance with partners possessing complementary market knowledge can offset this misalignment of the organisation of NBD projects.

Impact and interest:

45 citations in Scopus
36 citations in Web of Science®
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ID Code: 31044
Item Type: Journal Article
Refereed: Yes
DOI: 10.1016/j.lrp.2007.10.003
ISSN: 0024-6301
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Elsevier
Deposited On: 23 Feb 2010 22:17
Last Modified: 10 Jul 2017 08:02

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