The influence of travel time and size of shopping center towards the frequencies of visiting customers in shopping centers in surabaya
Susilawati, Connie, Yakobus, Sutoto, & Sulistyawati, Lenny (2002) The influence of travel time and size of shopping center towards the frequencies of visiting customers in shopping centers in surabaya. In PRRES Conference Proceedings, Pacific Rim Real Estate Society, Christchurch, New Zealand.
Visiting a modern shopping center is becoming vital in our society nowadays. The fast growth of shopping center, transportation system, and modern vehicles has given more choices for consumers in shopping. Although there are many reasons for the consumers in visiting the shopping center, the influence of travel time and size of shopping center are important things to be considered towards the frequencies of visiting customers in shopping centers.
A survey to the customers of three major shopping centers in Surabaya has been conducted to evaluate the Ellwood’s model and Huff’s model. A new exponent value N of 0.48 and n of 0.50 has been found from the Ellwood’s model, while a coefficient of 0.267 and an add value of 0.245 have been found from the Huff’s model.
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|Item Type:||Conference Paper|
|Keywords:||Travel time, Size, shopping center, Ellwood theory, Huff theory, Surabaya|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > COMMERCIAL SERVICES (150400) > Real Estate and Valuation Services (150403)|
|Divisions:||Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering|
Past > Schools > School of Urban Development
|Copyright Owner:||Copyright 2002 Please consult the authors.|
|Deposited On:||03 Mar 2010 17:11|
|Last Modified:||11 Aug 2011 04:29|
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