Consumer trends in digital news and information in Australia
Daniel, Anna, Flew, Terry, & Spurgeon, Christina L. (2009) Consumer trends in digital news and information in Australia. In Flew, Terry (Ed.) Communication, Creativity and Global Citizenship : Refereed Proceedings of the Australian and New Zealand Communicaiton Association Conference 2009, ANZCA, Queensland University of Technology, Brisbane, pp. 562-580.
We all know that the future of news is digital. But mainstream news providers are still grappling with how to entice more customers to their online sites. This paper provides context for a survey currently underway on user intentions towards online news and entertainment, by exploring: 1. Consumer behaviours and intentions with regards to accessing online news and information; 2. Current trends in the Australian online news and information sector; and 3. Key issues and emerging opportunities in the Australian (and global) environment. Key influences on use of online news and information are pricing and access. The paper highlights emerging technical opportunities and flags service gaps.
These gaps include multiple disconnects between: 1. Changing user intentions towards online and location based news (news based on a specific locality as chosen by the user) and information; 2. The ability by consumers to act on these intentions via the availability and cost of technologies; 3. Younger users may prefer entertainment to news, or ‘infotainment’; and 4. Current online offerings of traditional news providers and opportunities. These disconnects present an opportunity for online news suppliers to appraise and resolve. Doing so may enhance their online news and information offering, attract consumers and improve loyalty.
Outcomes from this paper will be used to identify knowledge gaps and contribute to the development of further analysis on Australian consumers and their behaviours and intentions towards online news and information. This will be undertaken via focus groups as part of a broader study.
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|Item Type:||Conference Paper|
|Keywords:||Australian online news, consumer behavior, digital news, digital media|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)|
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Research Centres > Smart Services CRC
|Copyright Owner:||Copyright 2009 the authors.|
|Deposited On:||16 Mar 2010 06:02|
|Last Modified:||29 Feb 2012 14:10|
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