Complexity and learning behaviors in product innovation

Chapman, Ross & Hyland, Paul (2004) Complexity and learning behaviors in product innovation. Technovation, 24(7), pp. 553-561.

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Successful product innovation and the ability of companies to continuously improve their innovation processes are rapidly becoming essential requirements for competitive advantage and long-term growth in both manufacturing and service industries. It is now recognized that companies must develop innovation capabilities across all stages of the product development, manufacture, and distribution cycle. These Continuous Product Innovation (CPI) capabilities are closely associated with a company’s knowledge management systems and processes. Companies must develop mechanisms to continuously improve these capabilities over time.

Using results of an international survey on CPI practices, sets of companies are identified by similarities in specific contingencies related to their complexity of product, process, technological, and customer interface. Differences between the learning behaviors found present in the company groups and in the levers used to develop and support these behaviors are identified and discussed. This paper also discusses appropriate mechanisms for firms with similar complexities, and some approaches they can use to improve their organizational learning and product innovation.

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32 citations in Web of Science®

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ID Code: 31783
Item Type: Journal Article
Refereed: Yes
Keywords: Complexity, Product innovation, Knowledge management, NPD processes
DOI: 10.1016/S0166-4972(02)00121-9
ISSN: 0166-4972
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
Deposited On: 14 Apr 2010 06:07
Last Modified: 29 Feb 2012 13:55

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