Choosing "interesting" research methods and facing the challenges for publication
Andrews, Lynda (2009) Choosing "interesting" research methods and facing the challenges for publication. In The Proceedings of Australia and New Zealand Marketing Academy Conference 2009, Promaco Conventions PTY LTD, Crown Promenade, Melbourne, Victoria, pp. 1-7.
This paper discusses the choice to use two less conventional or “interesting” research methods, Q Methodology and Experience Sampling Method, rather than “status quo” research methods so common in the marketing discipline. It is argued that such methods have value for marketing academics because they widen the potential for discovery. The paper outlines these two research methods, providing examples of how they have been used in an experiential consumption perspective. Additionally the paper identifies some of the challenges to be faced when trying to publish research that use such less conventional methods, as well as offering suggestions to address them.
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|Item Type:||Conference Paper|
|Additional Information:||The contents of that proceedings can be freely accessed via the conference organiser's website (see Official URL)|
|Keywords:||Research Methods, Q-Methodology, Experience Sampling Methods|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Research Methodology (150505)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2009 [please consult the author]|
|Deposited On:||31 May 2010 07:55|
|Last Modified:||05 Jan 2011 23:59|
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