E-commerce experiences in the real estate industry : a preliminary study in regional Queensland
Gray, Diana & Van Akkeren, Jeanette (2003) E-commerce experiences in the real estate industry : a preliminary study in regional Queensland. Australasian Journal of Information Systems, 10(2), pp. 49-59.
Computer systems have become commonplace in most SMEs and technology is increasingly becoming a part of doing business. In recent years, the Internet has become readily available to businesses; consequently there has been growing pressure on SMEs to take up e-commerce. However, e-commerce is perceived by many as being unproven in terms of business benefit. This research aims to determine what, if any, benefits are derived from assimilating e-commerce technologies into SME business processes. This paper presents three in-depth case studies from the Real Estate industry in a regional setting. Overall, findings were positive and identified the following experiences: enhanced business efficiencies, cost benefits, improved customer interactions and increased business return on investment.
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|Item Type:||Journal Article|
|Keywords:||Electronic commerce, Experiences, SMEs, Critical success factors, E-Commerce|
|Subjects:||Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Information Systems Management (080609)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Accountancy
|Deposited On:||01 Jun 2010 08:22|
|Last Modified:||11 Aug 2011 00:21|
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