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Students’ perceptions, experiences and beliefs about Facebook in subjects at an Australian university

Andrews, Lynda & Drennan, Judy (2009) Students’ perceptions, experiences and beliefs about Facebook in subjects at an Australian university. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009 : Sustainable Management and Marketing, Promaco Conventions PTY LTD, Crown Promenade, Melbourne, Victoria, pp. 1-6.

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Abstract

This paper reports on students’ perceptions, experiences and beliefs about the voluntary use of Facebook in Advertising, Law, Nursing and Creative Industries’ subjects at an Australian University. The researchers conducted in-depth interviews with students and the transcriptions were analysed using the constant comparison method. This resulted in a number of emergent themes, of which six are explored in this paper. The findings suggest that students are quite divergent in their responses to academics using Facebook in their subjects. They do not always see its relevance to the subject and are somewhat ambivalent about how it facilitates peer-to-peer relationships or a better relationship with the lecturer. The study also identifies themes relating to cynicism and intrusion into social spaces.

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ID Code: 32467
Item Type: Conference Paper
Keywords: Social Media in Teaching, Facebook, Qualitative Research
ISBN: 1863081607
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2009 [please consult the authors]
Deposited On: 02 Jun 2010 08:05
Last Modified: 05 Jan 2011 23:59

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