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Who needs it? An exploratory investigation into the reaction of small and medium enterprises to mobile data technologies

Harker, Debra & Van Akkeren, Jeanette (2000) Who needs it? An exploratory investigation into the reaction of small and medium enterprises to mobile data technologies. In O'Cass, Aron (Ed.) Visionary Marketing for the 21st century: Facing the Challenge - Proceedings of ANZMAC 2000, School of Marketing and Management, Griffith University, School of Marketing and Management, Griffith University, Gold Coast, Queensland, pp. 483-487.

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Abstract

The technological environment in which contemporary small and medium-sized enterprises (SMEs) operate can only be described as dynamic. The seemingly exponential nature of technological change, characterised by perceived increases in the benefits associated with various technologies, shortening product life cycles and changing standards, provides for the small and medium-sized enterprise a complex and challenging operational context. The development of infrastructures capable of supporting the Wireless Application Protocol (WAP)and associated 'wireless' applications represents the latest generation of technological innovation with potential appeal to SMEs and end-users alike. The primary aim of this research was to understand the mobile data technology needs of SMEs in a regional setting. The research was especially concerned with perceived needs across three market segments; non-adopters of new technology, partial-adopters of new technology and full-adopters of new technology. Working with an industry partner, focus groups were conducted with each of these segments with the discussions focused on the use of the latest WP products and services. Some of the results are presented in this paper.

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ID Code: 32474
Item Type: Conference Paper
Additional URLs:
Keywords: SMEs, Australia, Mobile data technologies, Wireless Application Protocol , Internet technologies
ISBN: 0868579785
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > DISTRIBUTED COMPUTING (080500) > Mobile Technologies (080502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Accountancy
Copyright Owner: Copyright 2000 [please consult the author]
Deposited On: 03 Jun 2010 08:42
Last Modified: 11 Aug 2011 00:31

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