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A study of green product industries in Taiwan

Chiu, Vicki (2009) A study of green product industries in Taiwan. eJournalist, 9(1), pp. 115-134.

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Abstract

Based on the model of ‘The Smile of Value Creation' (Mudambi 2007) and the theory of concept marketing, this study aims to examine the top 20 Taiwanese environmental marks companies, and explore their circumstances, innovation patterns and value chain system in Taiwan. It found out all of them are information technology product and household appliances companies. In addition, they make special efforts in two parts of value creation: product (including basic and applied ‘R and D' (Research and Design), design, commercialization) and marketing (including advertising and brand management, specialized logistics, after-sales services). They also locate their branches depending on different stages of the value chain, and expand them globally.

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ID Code: 32504
Item Type: Journal Article
Additional URLs:
Keywords: Environmental Marks, Innovations, Taiwan, Information Technology
ISSN: 1444-741X
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
Australian and New Zealand Standard Research Classification > ECONOMICS (140000) > OTHER ECONOMICS (149900) > Ecological Economics (149902)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2009 Central Queensland University, Faculty of Informatics and Communication and the Authors
Deposited On: 03 Jun 2010 16:03
Last Modified: 10 Jun 2010 00:30

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