Practising public relations in the global community of the 21st century : a comparison of business practices and culture in three world regions
Gupta, Chandni & Bartlett, Jennifer L. (2007) Practising public relations in the global community of the 21st century : a comparison of business practices and culture in three world regions. In Proceedings - World Communication Association Conference 2007 : Communication in the 21st Century: Exploring Roots, Expanding Visions., Queensland University of Technology, Queensland University of Technology, Brisbane, Queensland, pp. 1-17.
Non-Western practitioners across the globe instinctively attempt to implement Western-based public relations models and theories, often unsuccessfully, regardless of their surrounding environment. This paper reviews business practices and reveals that in Europe, company interests are a main priority, while in Asia, the line between business and personal relationships is extremely blurred. Cultural dimensions and topois were even more varied between the three regions. Implications for the adoption of Western models of public relations practice are discussed.
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|Item Type:||Conference Paper|
|Keywords:||Public relations, culture, business practice, international public relations|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2007 Chandni Gupta and Jennifer L. Bartlett|
|Deposited On:||08 Jun 2010 08:07|
|Last Modified:||05 Jan 2011 23:59|
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