Foreign wine consumption in Australia : the influence of consumer perceptions to foreign cultures on wine choice
Bougoure, Ursula & O'Cass, Aron (2006) Foreign wine consumption in Australia : the influence of consumer perceptions to foreign cultures on wine choice. Journal of Food Products Marketing, 12(2), pp. 15-26.
Research has shown that while some people favor foreign- sourced products, others prefer to purchase goods made in their own country. From the perspective of the Australian wine market, consumption of wine has been consistently increasing in recent years. While sales of Australian made wine is booming, sales of imported sources is also increasing in terms of dollar value. This paper examines the effect of consumer ethnocentrism and animosity on willingness to buy foreign wine products, in an effort to better understand the factors involved in the consumer decision making process when purchasing wine products.
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|Item Type:||Journal Article|
|Keywords:||Consumer behavior, wine consumption, country of origin, consumer ethnocentrism|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2006 Routledge|
|Deposited On:||16 Jun 2010 22:34|
|Last Modified:||29 Feb 2012 14:36|
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