Trends in public relations campaign research : an analysis of research methods used by public relations practitioners in campaign development
Xavier, Robina J., Mehta, Amisha M., & Johnston, Kim A. (2003) Trends in public relations campaign research : an analysis of research methods used by public relations practitioners in campaign development. In Proceedings Designing Communication for Diversity : Australia and New Zealand Communication Association, Australia and New Zealand Communication Association, Brisbane, Queensland.
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| ID Code: | 32606 |
|---|---|
| Item Type: | Conference Paper |
| Divisions: | Current > QUT Faculties and Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
| Deposited On: | 17 Jun 2010 07:38 |
| Last Modified: | 22 Jun 2011 23:50 |
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