Trends in public relations campaign research : an analysis of research methods used by public relations practitioners in campaign development
Xavier, Robina J., Mehta, Amisha M., & Johnston, Kim A. (2003) Trends in public relations campaign research : an analysis of research methods used by public relations practitioners in campaign development. In Proceedings Designing Communication for Diversity : Australia and New Zealand Communication Association, Australia and New Zealand Communication Association, Brisbane, Queensland.
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|Item Type:||Conference Paper|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2010 07:38|
|Last Modified:||22 Jun 2011 23:50|
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