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Trends in public relations campaign research : an analysis of research methods used by public relations practitioners in campaign development

Xavier, Robina J., Mehta, Amisha M., & Johnston, Kim A. (2003) Trends in public relations campaign research : an analysis of research methods used by public relations practitioners in campaign development. In Proceedings Designing Communication for Diversity : Australia and New Zealand Communication Association, Australia and New Zealand Communication Association, Brisbane, Queensland.

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ID Code: 32606
Item Type: Conference Paper
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 17 Jun 2010 07:38
Last Modified: 22 Jun 2011 23:50

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