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Willingness to buy GM food products : the role of uncertainty orientation, consumer risk perceptions and information search in consumers from Australia

Bougoure, Ursula & O'Cass, Aron (2005) Willingness to buy GM food products : the role of uncertainty orientation, consumer risk perceptions and information search in consumers from Australia. In Purchase, Sharon (Ed.) Proceedings of ANZMAC 2005 : Broadening the Boundaries, The Australian and New Zealand Marketing Academy (ANZMAC), University of Western Australia, Fremantle, Western Australia, pp. 30-36.

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Abstract

Genetically modified (GM) food products are the source of much controversy and in the context of consumer behaviour, the way in which consumers perceive such food products is of paramount importance both theoretically and practically. Despite this, relatively little research has focused on GM food products from a consumer perspective, and as such, this study seeks to better understand what effects consumer willingness to buy GM food products in Australian consumers.

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87 since deposited on 20 Jun 2010
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ID Code: 32785
Item Type: Conference Paper
Additional URLs:
ISBN: 064645546X
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2005 Ursula Bougoure and Aron O'Cass
Deposited On: 21 Jun 2010 08:30
Last Modified: 05 Jan 2011 23:59

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