Next generation ‘filmmaking’ : new markets, new methods and new business models
Ryan, Mark David & Hearn, Gregory N. (2010) Next generation ‘filmmaking’ : new markets, new methods and new business models. Media International Australia : Incorporating Culture and Policy, pp. 133-145.
Digital production and distribution technologies may create new opportunities for filmmaking in Australia. A culture of new approaches to filmmaking is emerging driven by ‘next generation filmmakers’ who are willing to consider new business models: from online web series to short films produced for mobile phones. At the same time cultural representation itself is transforming within an interactive, social media driven environment. Yet there is very little research into next generation filmmaking. The aim of this paper is to scope and discuss three key aspects of next generation filmmaking, namely: digital trends in film distribution and marketing; processes and strategies of ‘next generation’ filmmakers; and case studies of viable next generation business models and filmmaking practices. We conclude with a brief examination of the implications for media and cultural policy which suggests the future possibility of a rapprochement between creative industries discourse and cultural policy.
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|Item Type:||Journal Article|
|Keywords:||Next generation film making, Australian film, digital distribution , online markets|
|Subjects:||Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200) > Film and Television (190204)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200) > Interactive Media (190205)
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
|Copyright Owner:||Copyright 2010 Mark Ryan and Greg Hearn|
|Deposited On:||25 Jul 2010 22:03|
|Last Modified:||29 Feb 2012 14:21|
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