Business service management : service and service quality
Chan, Taizan, Fielt, Erwin, Gable, Guy G., & Stark, Karen A. (2010) Business service management : service and service quality. [Working Paper]
| Published Version (PDF 559Kb) Available under License Creative Commons Attribution 3.0 Australia. |
Abstract
Managing service quality is of primary importance for organizations that are increasingly service oriented, and offering a growing range of services to external and internal customers. Managing service quality requires the capacity to measure service quality, concomitantly requiring explicit conceptions of ‘service’ and ‘service quality’. This white-paper explores three keys areas of service and service marketing literature: service definition and conceptualisation, service classifications, and service quality models, and make the following observations and proposals.
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| ID Code: | 33652 |
|---|---|
| Item Type: | Working Paper |
| Keywords: | service, service definitions, service classifications, service quality |
| Subjects: | Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Quality Management (150313) Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) |
| Divisions: | Past > QUT Faculties & Divisions > Faculty of Science and Technology |
| Copyright Owner: | Copyright 2010 Smart Services CRC Pty Ltd |
| Copyright Statement: | This work is licensed under the Creative Commons Attribution- Noncommercial-No Derivative Works 2.5 Australia License. |
| Deposited On: | 02 Aug 2010 08:37 |
| Last Modified: | 29 Apr 2013 11:04 |
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