Conceptualizing a bottom-up approach to service bundling

Kohlborn, Thomas, Luebeck, Christian, Korthaus, Axel, Fielt, Erwin, Rosemann, Michael, Riedl, Christoph, & Krcmar, Helmut (2010) Conceptualizing a bottom-up approach to service bundling. Advanced Information Systems Engineering, LNCS(6051), pp. 129-134.

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Offering service bundles to the market is a promising option for service providers to strengthen their competitive advantages, cope with dynamic market conditions and deal with heterogeneous consumer demand. Although the expected positive effects of bundling strategies and pricing considerations for bundles are covered well by the available literature, limited guidance can be found regarding the identification of potential bundle candidates and the actual process of bundling. The contribution of this paper is the positioning of bundling based on insights from both business and computer science and the proposition of a structured bundling method, which guides organizations with the composition of bundles in practice.

Impact and interest:

3 citations in Scopus
1 citations in Web of Science®
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ID Code: 34241
Item Type: Journal Article
Refereed: Yes
Keywords: service, service-orientation, bundling
DOI: 10.1007/978-3-642-13094-6_11
ISBN: 9783642130939
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600)
Divisions: Past > QUT Faculties & Divisions > Faculty of Science and Technology
Past > Schools > Information Systems
Copyright Owner: Copyright 2010 Springer
Copyright Statement:

This is the author-version of the work.

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Deposited On: 26 Aug 2010 23:48
Last Modified: 18 Jul 2014 04:34

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