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Identification and specification of relationships as the foundation for service bundling

Kohlborn, Thomas, Luebeck, Christian , Korthaus, Axel, Fielt, Erwin, Rosemann, Michael, Riedl, Christoph , & Krcmar, Helmut (2010) Identification and specification of relationships as the foundation for service bundling. In Sicilia, Miguel-Angel, Kop, Christian, & Sartori, F. (Eds.) Proceedings of the 3rd International Workshop on Ontology, Conceptualization and Epistomology for Information Systems, Software Engineering and Service Science, Springer, Hammamet, Tunisia, pp. 1-16. (In Press)

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Abstract

Service bundling can be regarded as an option for service providers to strengthen their competitive advantages, cope with dynamic market conditions and heterogeneous consumer demand. Despite these positive effects, actual guidance for the identification of service bundles and the act of bundling itself can be regarded as a gap. Previous research has resulted in a conceptualization of a service bundling method relying on a structured service description in order to fill this gap. This method addresses the reasoning about the suitability of services to be part of a bundle based on analyzing existing relationships between services captured by a description language. This paper extends the aforementioned research by presenting an initial set of empirically derived relationships between services in existing bundles that can subsequently be utilized to identify potential new bundles. Additionally, a gap analysis points out to what extent prominent ontologies and service description languages accommodate for the identified relationships.

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ID Code: 34242
Item Type: Conference Paper
Additional Information: papers will be published in post workshop proceedings with Springer's Lecture Notes in Business Information Processing (LNBIP)
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Keywords: service bundling, service description language and ontology
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600)
Divisions: Past > QUT Faculties & Divisions > Faculty of Science and Technology
Past > Schools > Information Systems
Copyright Owner: Copyright 2010 Springer
Copyright Statement: This is the author-version of the work. Conference proceedings published, by Springer Verlag, will be available via SpringerLink. http://www.springerlink.com
Deposited On: 27 Aug 2010 09:31
Last Modified: 01 Mar 2012 00:28

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