Decision-support for service bundling
Kohlborn, Thomas (2010) Decision-support for service bundling. In Doctoral Consortium at the 22nd International Conference on Advanced Information Systems Engineering (CAiSE'10), 8 June 2010, Hammamet, Tunisia.
Offering service bundles to the market is a promising option for service providers to strengthen their competitive advantages, cope with dynamic market conditions and deal with heterogeneous consumer demand. Although the expected positive effects of bundling strategies and pricing considerations for bundles are covered well by the available literature, limited guidance can be found regarding the identification of potential bundle candidates and the actual process of bundling. The proposed research aims at filling this gap by offering a service bundling method complemented by a proof-of-concept prototype, which extends the existing knowledge base in the multidisciplinary research area of Information Systems and Service Science as well as providing an organisation with a structured approach for bundling services.
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|Item Type:||Conference Paper|
|Keywords:||service, service-orientation, bundling|
|Subjects:||Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600)|
|Divisions:||Past > QUT Faculties & Divisions > Faculty of Science and Technology|
Past > Schools > Information Systems
|Copyright Owner:||Copyright 2010 Thomas Kohlborn|
|Deposited On:||27 Aug 2010 09:58|
|Last Modified:||01 Sep 2010 22:30|
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