Where do you suggest we stand? Subject positions inherent in sexual assault prevention messages

Abstract

Organised and resourced sexual assault prevention efforts are no longer "too
abstract and futuristic to serve as a practical basis for public policy" (McCall, 1993,
p292).. While for some years there have been isolated activities for preventing
sexual assault or sexual violence, in 2004 the National Framework for Sexual
Assault Prevention was published by the Australian Office of the Status of Women.
In the same year, the Violence Abuse and Neglect Prevention team of NSCCH,
developed a local Sexual Assault Prevention Strategic Plan.
One model of sexual assault prevention uses public health strategies and social
marketing campaigns to reinforce the illegality of abusive behaviours. Carmody
warns, though, that "[w]hile current prevention strategies continue to focus solely
on attempting to control or regulate unethical desire, acts and pleasure, they will
fail to achieve non-violent communities" (Carmody, 2003, p213). The model of
sexual assault prevention proposed by the Sexual Assault Prevention Strategic
Plan includes the promotion of sexual health and ethical behaviours in
relationships.
This paper examines possible subject positions offered in differing violence
prevention models. It considers the nature of relationship with oneself and with
others that they suggest, and possible consequences of taking these up. The
paper is one component of a small study designed to examine young men’s
experience of two different sexual assault prevention messages through public
poster campaigns. The study will contrast the effectiveness of these campaigns for
engaging young men in being responsible for their behaviours in relationships.