Direct response advertising - direct marketing : evolution, not revolution : an analysis of the theory and practice of direct response advertising within the context of the historical development of mass media advertising
Henderson, Vince (1989) Direct response advertising - direct marketing : evolution, not revolution : an analysis of the theory and practice of direct response advertising within the context of the historical development of mass media advertising. Masters by Research thesis, Queensland University of Technology.
Find a copy in the QUT Library.
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| ID Code: | 35993 |
|---|---|
| Item Type: | QUT Thesis (Masters by Research) |
| Additional Information: | Cover title: Evolution - not revolution. Presented to the School of Communication, Queensland University of Technology. |
| Keywords: | Direct marketing, Advertising, Direct-mail, thesis, masters |
| Institution: | Queensland University of Technology |
| Copyright Owner: | Copyright Vince Henderson |
| Deposited On: | 22 Sep 2010 23:03 |
| Last Modified: | 09 Feb 2011 23:56 |
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