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Direct response advertising - direct marketing : evolution, not revolution : an analysis of the theory and practice of direct response advertising within the context of the historical development of mass media advertising

Henderson, Vince (1989) Direct response advertising - direct marketing : evolution, not revolution : an analysis of the theory and practice of direct response advertising within the context of the historical development of mass media advertising. .

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ID Code: 35993
Item Type: QUT Thesis (Masters by Research)
Additional Information: Cover title: Evolution - not revolution. Presented to the School of Communication, Queensland University of Technology.
Keywords: Direct marketing, Advertising, Direct-mail, thesis, masters
Institution: Queensland University of Technology
Copyright Owner: Copyright Vince Henderson
Deposited On: 22 Sep 2010 23:03
Last Modified: 09 Feb 2011 23:56

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