Direct response advertising - direct marketing : evolution, not revolution : an analysis of the theory and practice of direct response advertising within the context of the historical development of mass media advertising
Henderson, Vince (1989) Direct response advertising - direct marketing : evolution, not revolution : an analysis of the theory and practice of direct response advertising within the context of the historical development of mass media advertising. Masters by Research thesis, Queensland University of Technology.
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|Item Type:||QUT Thesis (Masters by Research)|
|Additional Information:||Cover title: Evolution - not revolution.
Presented to the School of Communication, Queensland University of Technology.
|Keywords:||Direct marketing, Advertising, Direct-mail, thesis, masters|
|Institution:||Queensland University of Technology|
|Copyright Owner:||Copyright Vince Henderson|
|Deposited On:||22 Sep 2010 13:03|
|Last Modified:||09 Feb 2011 13:56|
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