Acquisition of service product knowledge
Ward, Antony (1995) Acquisition of service product knowledge. .
Impact and interest:
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|Item Type:||QUT Thesis (PhD)|
|Additional Information:||Presented to the School of Marketing, Advertising and Public Relations, Queensland University of Technology.|
|Keywords:||Financial services industry Australia Marketing, thesis, doctoral|
|Institution:||Queensland University of Technology|
|Copyright Owner:||Copyright Antony Ward|
|Deposited On:||22 Sep 2010 23:04|
|Last Modified:||09 Feb 2011 23:56|
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