Customer satisfaction measurement for services organisations using a perception-minus-expectation paradigm and the implications for management and future research
Campbell, Kasandra M (1996) Customer satisfaction measurement for services organisations using a perception-minus-expectation paradigm and the implications for management and future research. .
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|Item Type:||QUT Thesis (Masters by Research)|
|Additional Information:||Presented to the School of Marketing and International Business, Queensland University of Technology.|
|Keywords:||Service industries, Consumer satisfaction, thesis, masters|
|Institution:||Queensland University of Technology|
|Copyright Owner:||Copyright Kasandra M Campbell|
|Deposited On:||22 Sep 2010 23:04|
|Last Modified:||09 Feb 2011 23:56|
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