Consistency and integrated marketing communication : an exploratory study

Kerr, Gayle (1997) Consistency and integrated marketing communication : an exploratory study. Masters by Research thesis, Queensland University of Technology.

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ID Code: 36301
Item Type: QUT Thesis (Masters by Research)
Additional Information: Presented to the School of Communication, Queensland of Technology.
Keywords: Communication in marketing, Advertising, Public relations, integrated marketing communications, consistent communication, measurement of consistency, advertising, public relations, marketing, thesis, masters
Institution: Queensland University of Technology
Copyright Owner: Copyright Gayle Kerr
Deposited On: 22 Sep 2010 13:04
Last Modified: 09 Feb 2011 13:56

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