Consistency and integrated marketing communication : an exploratory study
Kerr, Gayle (1997) Consistency and integrated marketing communication : an exploratory study. Masters by Research thesis, Queensland University of Technology.
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|Item Type:||QUT Thesis (Masters by Research)|
|Additional Information:||Presented to the School of Communication, Queensland of Technology.|
|Keywords:||Communication in marketing, Advertising, Public relations, integrated marketing communications, consistent communication, measurement of consistency, advertising, public relations, marketing, thesis, masters|
|Institution:||Queensland University of Technology|
|Copyright Owner:||Copyright Gayle Kerr|
|Deposited On:||22 Sep 2010 13:04|
|Last Modified:||09 Feb 2011 13:56|
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