Consistency and integrated marketing communication : an exploratory study
Kerr, Gayle (1997) Consistency and integrated marketing communication : an exploratory study. Masters by Research thesis, Queensland University of Technology.
Impact and interest:
Citation counts are sourced monthly from and citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
|Item Type:||QUT Thesis (Masters by Research)|
|Additional Information:||Presented to the School of Communication, Queensland of Technology.|
|Keywords:||Communication in marketing, Advertising, Public relations, integrated marketing communications, consistent communication, measurement of consistency, advertising, public relations, marketing, thesis, masters|
|Institution:||Queensland University of Technology|
|Copyright Owner:||Copyright Gayle Kerr|
|Deposited On:||22 Sep 2010 13:04|
|Last Modified:||09 Feb 2011 13:56|
Repository Staff Only: item control page