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Identifying and measuring customer-based brand equity and its elements for a service industry

Woodward, Tracy (1996) Identifying and measuring customer-based brand equity and its elements for a service industry. .

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ID Code: 36304
Item Type: QUT Thesis (PhD)
Additional Information: Presented to the School of Marketing and International Business, Queensland University of Technology.
Keywords: Brand name products, Product management, Tourism Marketing, thesis, doctoral
Institution: Queensland University of Technology
Copyright Owner: Copyright Tracy Woodward
Deposited On: 22 Sep 2010 23:04
Last Modified: 09 Feb 2011 23:56

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