Identifying and measuring customer-based brand equity and its elements for a service industry
Woodward, Tracy (1996) Identifying and measuring customer-based brand equity and its elements for a service industry. PhD thesis, Queensland University of Technology.
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|Item Type:||QUT Thesis (PhD)|
|Additional Information:||Presented to the School of Marketing and International Business, Queensland University of Technology.|
|Keywords:||Brand name products, Product management, Tourism Marketing, thesis, doctoral|
|Institution:||Queensland University of Technology|
|Copyright Owner:||Copyright Tracy Woodward|
|Deposited On:||22 Sep 2010 13:04|
|Last Modified:||09 Feb 2011 13:56|
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