The influence of situational variables across levels of the product hierarchy
White, Lisa (1998) The influence of situational variables across levels of the product hierarchy. .
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|Item Type:||QUT Thesis (Masters by Research)|
|Additional Information:||Presented to the School of Marketing and International Business, Queensland University of Technology.|
|Keywords:||Consumer behavior, Marketing research, usage situation, product hierarchy, consumer behaviour, consumer decision processes, thesis, masters|
|Institution:||Queensland University of Technology|
|Copyright Owner:||Copyright Lisa White|
|Deposited On:||22 Sep 2010 23:04|
|Last Modified:||09 Feb 2011 23:56|
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