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The influence of situational variables across levels of the product hierarchy

White, Lisa (1998) The influence of situational variables across levels of the product hierarchy. .

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ID Code: 36321
Item Type: QUT Thesis (Masters by Research)
Additional Information: Presented to the School of Marketing and International Business, Queensland University of Technology.
Keywords: Consumer behavior, Marketing research, usage situation, product hierarchy, consumer behaviour, consumer decision processes, thesis, masters
Institution: Queensland University of Technology
Copyright Owner: Copyright Lisa White
Deposited On: 22 Sep 2010 23:04
Last Modified: 09 Feb 2011 23:56

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