Political marketing : the application of marketing to politics

O'Cass, Aron (1994) Political marketing : the application of marketing to politics. .

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ID Code: 36328
Item Type: QUT Thesis (Masters by Research)
Additional Information: Presented to the the School of Marketing, Advertising and Public Relations, Queensland University of Technology.
Keywords: Campaign management Queensland, Advertising, Political Queensland, Marketing, thesis, masters
Institution: Queensland University of Technology
Copyright Owner: Copyright Aron O'Cass
Deposited On: 22 Sep 2010 23:04
Last Modified: 09 Feb 2011 23:56

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