Political marketing : the application of marketing to politics
O'Cass, Aron (1994) Political marketing : the application of marketing to politics. .
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|Item Type:||QUT Thesis (Masters by Research)|
|Additional Information:||Presented to the the School of Marketing, Advertising and Public Relations, Queensland University of Technology.|
|Keywords:||Campaign management Queensland, Advertising, Political Queensland, Marketing, thesis, masters|
|Institution:||Queensland University of Technology|
|Copyright Owner:||Copyright Aron O'Cass|
|Deposited On:||22 Sep 2010 23:04|
|Last Modified:||09 Feb 2011 23:56|
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