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Integration and performance : an empirical study of how IMC works

Kerr, Gayle (2002) Integration and performance : an empirical study of how IMC works. .

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ID Code: 36366
Item Type: QUT Thesis (PhD)
Supervisor: Patti, Charles& Mizerski, Richard
Additional Information: Presented to the School of Advertising, Marketing and Public Relations, Queensland University of Technology.
Keywords: Advertising, Communication in marketing, Sales promotion, integrated marketing communication, integration, message integration, strategic integration, marketing communication performance, evaluation, experiment, thesis, doctoral
Institution: Queensland University of Technology
Copyright Owner: Copyright Gayle Kerr
Deposited On: 22 Sep 2010 23:05
Last Modified: 29 Oct 2011 05:58

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