Integration and performance : an empirical study of how IMC works
Kerr, Gayle (2002) Integration and performance : an empirical study of how IMC works. PhD thesis, Queensland University of Technology.
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| ID Code: | 36366 |
|---|---|
| Item Type: | QUT Thesis (PhD) |
| Supervisor: | Patti, Charles& Mizerski, Richard |
| Additional Information: | Presented to the School of Advertising, Marketing and Public Relations, Queensland University of Technology. |
| Keywords: | Advertising, Communication in marketing, Sales promotion, integrated marketing communication, integration, message integration, strategic integration, marketing communication performance, evaluation, experiment, thesis, doctoral |
| Institution: | Queensland University of Technology |
| Copyright Owner: | Copyright Gayle Kerr |
| Deposited On: | 22 Sep 2010 23:05 |
| Last Modified: | 29 Oct 2011 05:58 |
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