Integration and performance : an empirical study of how IMC works
Kerr, Gayle (2002) Integration and performance : an empirical study of how IMC works. PhD thesis, Queensland University of Technology.
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|Item Type:||QUT Thesis (PhD)|
|Supervisor:||Patti, Charles & Mizerski, Richard|
|Additional Information:||Presented to the School of Advertising, Marketing and Public Relations, Queensland University of Technology.|
|Keywords:||Advertising, Communication in marketing, Sales promotion, integrated marketing communication, integration, message integration, strategic integration, marketing communication performance, evaluation, experiment, thesis, doctoral|
|Institution:||Queensland University of Technology|
|Copyright Owner:||Copyright Gayle Kerr|
|Deposited On:||22 Sep 2010 13:05|
|Last Modified:||28 Oct 2011 19:58|
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