Challenges in service marketing in private sector education

Crathan, Ansbert (2002) Challenges in service marketing in private sector education. Masters by Research thesis, Queensland University of Technology.

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ID Code: 36368
Item Type: QUT Thesis (Masters by Research)
Supervisor: Arnold, Nellie
Additional Information: Presented to the School of Advertising, Marketing and Public Relations, Queensland University of Technology.
Keywords: Private schools Queensland Marketing, Service industries Queensland Marketing, assumptions, educational services, enrolments, gaps, private school sector, questionnaire survey, service marketing frameworks, service gaps, service mareting models, service quality, thesis, masters
Institution: Queensland University of Technology
Copyright Owner: Copyright Ansbert Crathan
Deposited On: 22 Sep 2010 13:05
Last Modified: 02 Nov 2015 05:29

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