Challenges in service marketing in private sector education
Crathan, Ansbert (2002) Challenges in service marketing in private sector education. Masters by Research thesis, Queensland University of Technology.
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|Item Type:||QUT Thesis (Masters by Research)|
|Additional Information:||Presented to the School of Advertising, Marketing and Public Relations, Queensland University of Technology.|
|Keywords:||Private schools Queensland Marketing, Service industries Queensland Marketing, assumptions, educational services, enrolments, gaps, private school sector, questionnaire survey, service marketing frameworks, service gaps, service mareting models, service quality, thesis, masters|
|Institution:||Queensland University of Technology|
|Copyright Owner:||Copyright Ansbert Crathan|
|Deposited On:||22 Sep 2010 13:05|
|Last Modified:||02 Nov 2015 05:29|
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