How can Australian marketing managers improve the value derived from corporate sponsorship of community causes?
Scaife, Wendy (1994) How can Australian marketing managers improve the value derived from corporate sponsorship of community causes? .
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|Item Type:||QUT Thesis (Masters by Research)|
|Additional Information:||Presented to the School of Marketing, Advertising and Public Relations, Queensland University of Technology.|
|Keywords:||Corporate sponsorship Australia, Marketing Australia, thesis, masters|
|Institution:||Queensland University of Technology|
|Copyright Owner:||Copyright Wendy Scaife|
|Deposited On:||22 Sep 2010 23:05|
|Last Modified:||09 Feb 2011 23:56|
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