How can Australian marketing managers improve the value derived from corporate sponsorship of community causes?

Scaife, Wendy A. (1994) How can Australian marketing managers improve the value derived from corporate sponsorship of community causes? Masters by Research thesis, Queensland University of Technology.

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ID Code: 36397
Item Type: QUT Thesis (Masters by Research)
Additional Information: Presented to the School of Marketing, Advertising and Public Relations, Queensland University of Technology.
Keywords: Corporate sponsorship Australia, Marketing Australia, thesis, masters
Divisions: Current > Research Centres > Australian Centre for Philanthropy and Nonprofit Studies
Current > QUT Faculties and Divisions > QUT Business School
Institution: Queensland University of Technology
Copyright Owner: Copyright Wendy Scaife
Deposited On: 22 Sep 2010 13:05
Last Modified: 16 Sep 2015 04:19

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