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Using a design led disruptive innovation approach to develop new services : practising innovation in times of discontinuity

Bucolo, Sam & Matthews, Judy H. (2010) Using a design led disruptive innovation approach to develop new services : practising innovation in times of discontinuity. In Kobe, Carmen & Goller, Ina (Eds.) Proceedings of the 11th International CINet Conference : Practicing Innovation in the Times of Discontinuity, CINet , Zurich, Switzerland, pp. 176-187.

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Abstract

Organisations face increasing competition from new firms in emerging markets and their past superior products may no longer provide competitive advantage in markets based on different cost and value differentials. A shift in design practices from product solutions to health services which are accessible and affordable by all is required. This paper explores a design led approach to innovation to assist medical device companies develop new services and experiences and reshape their notions of the nature, development and deployment of health care services. This approach uses design tools and methodologies that are grounded in the authentic understandings of stakeholder experiences, to assist an organisation create a vision of likely future health care scenarios. Through this process, organisations can explore the complexities in the delivery of future health care services in new and emerging markets allowing them to tailor product and service solutions which focus on being accessible and affordable by all. The industry based case study for the design of health services in carried out in emerging economies. The contribution of this work in advancing research into design innovation and future research directions are also presented.

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ID Code: 38457
Item Type: Conference Paper
Keywords: Design, Innovation, Medical Devices, Services
ISBN: 9789077360132
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Current > Schools > School of Management
Copyright Owner: Copyright 2010 CINet
Deposited On: 12 Nov 2010 10:44
Last Modified: 01 Mar 2012 00:23

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