Co-creation in business service lifecycle management
Krug, Simone, Korthaus, Axel, Fielt, Erwin, & Leyer, Michael (2010) Co-creation in business service lifecycle management. In Proceedings of the 21st Australasian Conference on Information Systems (ACIS 2010), Brisbane, Australia.
Co-creation between customers and providers has recently gained more attention by business service providers as a promising endeavour. The different perspectives of co-creation - innovation, sourcing and marketing - are well deployed. From a provider’s point of view, the question of how to manage business services with respect to co-creation is vitally important. However, service engineering and service lifecycle management typically take a mostly internal, closed-loop approach, although a logical implication of acknowledging the value co-creation perspective on “service” would be to leverage customer and other stakeholder competences to the full extent. This paper aims at reconciling the perspectives of co-creation and makes a contribution by analysing where and how co-creation can be effectively utilised throughout the various stages of a generic business service lifecycle. The result will be a framework guiding companies in using co-creation when managing their business services.
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|Item Type:||Conference Paper|
|Additional Information:||Conference website: http://conferenceit.com.au/acis2010/|
|Keywords:||service, service life-cycle, co-creation, service management, service engineering|
|Subjects:||Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600)|
|Divisions:||Past > QUT Faculties & Divisions > Faculty of Science and Technology|
|Copyright Owner:||Copyright 2010 please consult the authors|
|Deposited On:||06 Dec 2010 01:04|
|Last Modified:||29 Feb 2012 14:28|
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