Stereotypes of Taiwanese salespeople at the service interface
Lee, Nick , Beatson, Amanda T., & Lin, Yuh-Jiin (2010) Stereotypes of Taiwanese salespeople at the service interface. International Journal of Services Technology and Management, 14(2/3), pp. 217-232.
Stereotypes of salespeople are common currency in US media outlets and research suggests that these stereotypes are uniformly negative. However, there is no reason to expect that stereotypes will be consistent across cultures. The present paper provides the first empirical examination of salesperson stereotypes in an Asian country, specifically Taiwan. Using accepted psychological methods, Taiwanese salesperson stereotypes are found to be twofold, with a negative stereotype being quite congruent with existing US stereotypes, but also a positive stereotype, which may be related to the specific culture of Taiwan.
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|Item Type:||Journal Article|
|Keywords:||salespeople; stereotypes; international marketing; Taiwan.|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > COMMERCIAL SERVICES (150400)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2010 Inderscience Enterprises Ltd|
|Deposited On:||07 Dec 2010 07:25|
|Last Modified:||01 Mar 2012 00:18|
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