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Closing the gap : the next steps for the interaction of corporate reputation and psychological contract development

Bankins, Sarah, Puchala, Naomi M., & Waterhouse, Jennifer M. (2008) Closing the gap : the next steps for the interaction of corporate reputation and psychological contract development. In 22nd Annual British Academy of Management Conference, 9-11 September 2008, Harrogate, UK.

Abstract

With an increasing body of literature linking the human resource management and marketing fields, one area receiving increased academic attention is how an organisation’s corporate reputation can be managed to attract potential recruits and shape their employment expectations through their psychological contracts. This paper seeks to enhance current models which focus on the interrelationship of corporate reputation and psychological contract theory. It is argued that a number of factors need to be considered in order the build a firmer foundation for such a theory. Firstly, a common understanding of the psychological contract needs to be established such that the focus on either expectations or promises is clarified. Secondly, the included components of the psychological contract need to be considered in light of their empirical founding and their relationship with one another. Thirdly, the interrelationship of corporate reputation, employer branding, identity and image needs to be explicated within the context of how they both influence and interrelate with the psychological contract. The final consideration surrounds the opportunity for potential employees to be considered within the corporate reputation literature as a significant stakeholder group.

Impact and interest:

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ID Code: 39195
Item Type: Conference Paper
Keywords: human resource management, marketing, corporate reputation, psychological contract theory
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Human Resources Management (150305)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
Copyright Owner: Copyright 2008 please consult authors
Deposited On: 15 Dec 2010 09:48
Last Modified: 12 Mar 2012 08:48

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