Internet usage, internet marketing intensity and international marketing growth

Mathews, Shane & Bianchi, Constanza C. (2010) Internet usage, internet marketing intensity and international marketing growth. In Proceedings of the Global Marketing Conference : Marketing in a Turbulent Environment, Tokyo.

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Abstract

This paper examines the role of the Internet in international marketing growth. Evidence of a positive relationship between e-mail, website usage, online marketing and advertising with international market growth was found, in terms of increased sales from new customers in new countries, new customers in existing countries, and existing customers.

Impact and interest:

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ID Code: 39233
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Internet usage , Internet marketing intensity , international marketing growth
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2010 Please consult the authors.
Deposited On: 17 Dec 2010 01:54
Last Modified: 29 Feb 2012 14:29

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