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Internet usage, internet marketing intensity and international marketing growth

Mathews, Shane & Bianchi, Constanza C. (2010) Internet usage, internet marketing intensity and international marketing growth. In Proceedings of the Global Marketing Conference : Marketing in a Turbulent Environment, Tokyo.

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    Abstract

    This paper examines the role of the Internet in international marketing growth. Evidence of a positive relationship between e-mail, website usage, online marketing and advertising with international market growth was found, in terms of increased sales from new customers in new countries, new customers in existing countries, and existing customers.

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    ID Code: 39233
    Item Type: Conference Paper
    Additional URLs:
    Keywords: Internet usage , Internet marketing intensity , international marketing growth
    Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)
    Divisions: Current > QUT Faculties and Divisions > QUT Business School
    Current > Schools > School of Advertising, Marketing & Public Relations
    Copyright Owner: Copyright 2010 Please consult the authors.
    Deposited On: 17 Dec 2010 11:54
    Last Modified: 01 Mar 2012 00:29

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