What will the Apple iPad deliver for newspapers?

Flew, Terry (2010) What will the Apple iPad deliver for newspapers? In Record of the Communications Policy and Research Forum 2010, Network Insight Pty Ltd, Sydney, pp. 90-99.

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The launch of the Apple iPad in January 2010 was one of the most anticipated and publicised launched of a new technological device in recent history. Positioning itself as between a smart phone and a PC, but with the attributes of both, Apple have sought to develop a new market niche with the iPad for tablet PC devices, and early signs are that market expectations are being met.. The iPad’s launch was potentially fortuitous for the newspaper industry worldwide, as it offered the potential to address its two recurring problems: the slow but inexorable decline of print media circulation, and the inability to satisfactorily monetise online readerships. As a result, the Apple iPad has benefited from an enormous amount of free publicity in newspapers, as they develop their own applications (apps) for the device.

This paper reports on findings from work undertaken through Smart Services CRC into potential take-up and likely uses of the iPad, and their implications for the news media industry. It reports on focus group analysis undertaken in the mid-2010 using “customer job mapping” methodologies, that draw attention to current gaps in user behaviour in terms of available devices, in order to anticipate possibilities beyond the current “three screens” of PC, mobile phone and television.

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ID Code: 39357
Item Type: Conference Paper
Refereed: Yes
Keywords: computers, newspapers, media, Internet, online, Apple iPad, journalism
ISBN: 978-0-9804344-3-9
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300) > Journalism Studies (190301)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Past > Schools > Journalism, Media & Communication
Copyright Owner: Copyright 2010 please consult the authors
Copyright Statement: Whilst there has been a careful and objective process for evaluating papers, they are entirely the work of their authors. No views or statements expressed in them should be attributed to any organiser of the Communications Policy and Research Forum. Similarly, the authors are the exclusive owners of the copyright in their work reproduced here. Any questions about further reproduction should be addressed directly to the authors.
Deposited On: 04 Jan 2011 02:39
Last Modified: 04 Jan 2011 06:14

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