The elaboration likelihood model in the new millennium : an exploration study

Kerr, Gayle F., Beede, Park, Proud, William, & Schultz, Don (2010) The elaboration likelihood model in the new millennium : an exploration study. In 2010 American Academy of Advertising European conference, 4 - 6 June, 2010, Milan, Italy.

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ID Code: 39406
Item Type: Conference Paper
Refereed: Yes
Keywords: Elaboration, model, research, methodology
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 06 Jan 2011 04:35
Last Modified: 10 Aug 2011 17:19

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