The elaboration likelihood model in the new millennium : an exploration study
Kerr, Gayle F., Beede, Park, Proud, William, & Schultz, Don (2010) The elaboration likelihood model in the new millennium : an exploration study. In 2010 American Academy of Advertising European conference, 4 - 6 June, 2010, Milan, Italy.
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| ID Code: | 39406 |
|---|---|
| Item Type: | Conference Paper |
| Keywords: | Elaboration, model, research, methodology |
| Subjects: | Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502) |
| Divisions: | Current > QUT Faculties and Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
| Deposited On: | 06 Jan 2011 14:35 |
| Last Modified: | 11 Aug 2011 03:19 |
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