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An investigation of consumer acceptance of M-banking

Drennan, Judy & Wessels, Lisa (2010) An investigation of consumer acceptance of M-banking. International Journal of Bank Marketing, 28(7), pp. 547-568.

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Abstract

This paper aims to identify and test the key motivators and inhibitors for consumer acceptance of mobile phone banking (M-banking), particularly those that affect the consumer’s attitude towards, and intention to use, this self-service banking technology.

A web-based survey was undertaken where respondents completed a questionnaire about their perceptions of M-banking’s ease of use, usefulness, cost, risk, compatibility with their lifestyle, and their need for interaction with personnel. Correlation and hierarchical multiple regression analysis, with Sobel tests, were used to determine whether these factors influenced consumers’ attitude and intention to use M-banking.

Impact and interest:

17 citations in Scopus
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ID Code: 39423
Item Type: Journal Article
Keywords: Mobile communications systems, banking, consumer behaviour, Australia
DOI: 10.1108/02652321011085194
ISSN: 0265-2323
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Emerald Group Publishing Limited
Deposited On: 07 Jan 2011 12:54
Last Modified: 01 Mar 2012 00:24

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