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Where money and meanings meet : theorizing the emergence of new values in media and education

Hartley, John (2010) Where money and meanings meet : theorizing the emergence of new values in media and education. In Schroder, Kim & Drotner, Kirsten (Eds.) Digital Content Creation : Creativity, Competence, Critique. Peter Lang, New York, pp. 91-108.

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    Abstract

    Recent developments in technology, globalization, and consumer activism have challenged the "broadcasting model" of natonally bounded, vertically integrated, monopolistic, expert-paradigm media industries, dedicated to supplying leisure entertainment to more or less passive consumers. Instead, attention has turned to globally traded formats, social network markets, consumer-created content, multiplatform "publication," and a semiotic long tail where niche representations can be as valuable as blockbusters. Such chenges are just as much a challenge to education as they are to business models. And education, both formal and informal, is a dynamic agent in these processes, participation, and creative content require a rethink of "studies" just as much as of "media."

    Impact and interest:

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    ID Code: 39424
    Item Type: Book Chapter
    Keywords: media , education, cultural science, complexity, cultural studies
    ISBN: 9781433106958
    Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
    Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200)
    Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
    Current > QUT Faculties and Divisions > Creative Industries Faculty
    Copyright Owner: Copyright 2010 Peter Lang Publishing Inc, New York
    Copyright Statement: Reprint or reproduction, even partially, in all forms such as microfilm, xerography, microfiche, microcard, and offset strictly prohibited.
    Deposited On: 19 Jan 2011 09:58
    Last Modified: 01 Mar 2012 00:30

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