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Measuring export readiness using a multiple-item index

Tan, Alvin, Brewer, Paul, & Liesch, Peter (2010) Measuring export readiness using a multiple-item index. In 2010 European International Business Academy (EIBA) conference, 9 - 11 December, 2010, Porto, Portugal.

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Abstract

Since the 1970s the internationalisation process of firms has attracted wide research interest. One of the dominant explanations of firm internationalisation resulting from this research activity is the Uppsala stages model. In this paper, a pre-internationalisation phase is incorporated into the traditional Uppsala model to address the question: What are the antecedents of this model? Four concepts are proposed as the key components that define the experiential learning process underlying a firm’s pre-export phase: export stimuli, attitudinal/psychological commitment, resources and lateral rigidity. Through a survey of 290 Australian exporting and non-exporting small-medium sized firms, data relating to the four pre-internationalisation concepts is collected and an Export Readiness Index (ERI) is constructed through factor analysis. Using logistic regression, the ERI is tested as a tool for analysing export readiness among Australian SMEs.

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ID Code: 39429
Item Type: Conference Paper
Keywords: Firm internationalisation, pre-internationalisation, export readiness, lateral rigidity
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 07 Jan 2011 11:44
Last Modified: 11 Aug 2011 01:37

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