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Sell, give away, or donate : an exploratory study of fashion clothing disposal behaviour in two countries

Bianchi, Constanza & Birtwistle, Grete (2010) Sell, give away, or donate : an exploratory study of fashion clothing disposal behaviour in two countries. The International Review of Retail, Distribution and Consumer Research, 20(3), pp. 353-368.

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Abstract

This study investigates the antecedents to clothing disposal methods in two countries: Scotland and Australia. Increasing volumes of textiles are disposed of in landfill sites to the detriment of the environment. Extant research has identified the influences affecting an increased rate of purchasing and the trend to keep clothing for an ever shorter time. As such, it is imperative to examine the factors that affect consumers’ choice of clothing disposal method as limited research has been undertaken in this area of socially responsible consumption. The results of a survey administered to a sample of female consumers in the two countries identify antecedents of three forms of clothing disposal methods: selling through eBay or second-hand shops, giving away to family or friends or donating to charities. Findings show differences between the countries regarding clothing disposal behaviour. Nevertheless, general recycling behaviour was found to be the strongest predictor for donating to charities in both countries.

Impact and interest:

7 citations in Scopus
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ID Code: 39438
Item Type: Journal Article
Keywords: clothing, fashion, disposal, Australia, Scotland
DOI: 10.1080/09593969.2010.491213
ISSN: 0959-3969
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2010 Taylor and Francis
Deposited On: 07 Jan 2011 09:52
Last Modified: 01 Mar 2012 00:16

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